how to do SEO for beginners?

 

Step 3: Put keywords in the page URL.

1. Incorporating keywords into the page URL, also known as the permalink or slug, is a good SEO practice as it provides search engines with additional context about the content of the page. Here’s how you can effectively include keywords in the page URL:
2. Use Relevant Keywords:

• Identify the primary keyword or key phrase that best represents the content of the page. This should be a term that users are likely to search for.

1. Keep it Short and Descriptive:

• Create a concise and descriptive URL that reflects the content of the page. Avoid using unnecessary words or characters.

1. Use Hyphens to Separate Words:

• Use hyphens (-) to separate words in the URL. This improves readability for both search engines and users.
• For example: www.example.com/digital-marketing-tips

1. Avoid Special Characters:

• Stick to alphanumeric characters and hyphens in your URLs. Avoid special characters, as they can cause issues for some browsers and may not be as search-engine-friendly.

1. Include Targeted Location (if applicable):

• If your content is location-specific, consider including the targeted location in the URL.
• For example: www.example.com/local-seo-tips-new-york

1. Eliminate Stop Words:

• Remove unnecessary stop words (e.g., “and,” “but,” “the”) from your URL to keep it concise.
• For example: Instead of www.example.com/best-seo-tips-for-improving-website-performance, consider www.example.com/best-seo-tips-website-performance.

1. Use Lowercase Letters:

• Keep all letters in your URL lowercase for consistency. Some servers treat uppercase and lowercase letters differently, so it’s safer to use lowercase.

1. Avoid Keyword Stuffing:

• While it’s important to include your target keyword, avoid stuffing too many keywords into the URL. Aim for a natural and readable structure.

1. Be Consistent:

• Maintain consistency in your URL structure across your website. This helps users and search engines navigate and understand your site better.

1. Create a URL That Makes Sense:

• Ensure that the URL provides a clear indication of the content on the page. Users should be able to get an idea of what to expect when they see the URL.

Example: If your main keyword is “Digital Marketing Tips,” you could create a URL like: www.example.com/digital-marketing-tips

This URL is concise, includes the main keyword, and is structured in a way that is both search-engine-friendly and user-friendly.

Remember that URLs play a role in user experience as well, so finding a balance between SEO optimization and user readability is crucial.